GILLETTE LABS

GET IN YOUR FLOW

Gillette Labs was designed to make shaving more enjoyable - from the product’s sleek aesthetic to the effortless usage experience. To build awareness and desire for this revolutionary razor, we needed to transform the product experience and pack design into a simple, compelling and visually striking benefit and rally cry. 

Gillette print visuals
Gillette digital ad

Using the power of one we developed an integrated campaign which included TV, OOH, digital, social and in-store touchpoints across Europe. A focus being on a Waterloo station takeover with over 20 printed and digital pieces and an immersive 3D experience across Piccadilly lights!

TODAY MARKS THE START OF THE FUTURE OF SHAVING. GILLETTE IS MAKING IT EFFORTLESS. THE TEAM BEHIND THIS LAUNCH HAVE BEEN TRULY INCREDIBLE. GUYS MORNING ROUTINES WILL TRULY NEVER BE THE SAME AGAIN.

MATT THOMAS, SENIOR GROUP MEDIA DIRECTOR, P&G

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