ALWAYS DISCREET
LIVE WITH NO COMPROMISE!
Bladder leaks happen to 1 in 2 women in the UK, yet only 1 in 5 manage them with a product. The bulkiness and fear of visibility leaves women compromising on their looks and lifestyle. We created a ‘dynamic duo’ to represent this tension. Jan and Helen are two witty friends whose zest for life won’t be dulled by bladder leaks, because of the protection and discretion Always Discreet gives them.
Their rallying cry to women at this life stage? Live with no compromise!
We developed a holistic campaign using TV, DTC, digital display and in-store activation to create awareness for Always Discreet’s Pads and Pants that promise protection and discretion.
The campaign is supported across Europe—in Spain, France, Germany and the UK.
Our ‘dynamic duo’ is the glue that holds the campaign together, featuring in most touch points.
LIVE WITH NO COMPROMISE IS OUR STRONGEST PERFORMING CAMPAIGN SINCE THE LAUNCH OF ALWAYS DISCREET. IT HELPS WOMEN BETTER-MANAGE THEIR BLADDER LEAKS BY NORMALIZING THE ISSUE AND REASSURING THEM WITH AN EFFECTIVE SOLUTION.
FILIPPO PERRONE, BRAND DIRECTOR