AUSSIE

TAME MY MANE

The category has been heavily disrupted by new players on the market. We needed to put Aussie back in the spotlight.

Beauty consumers rely on peer-to-peer recommendations. At the same time, people who use Aussie love it and are not shy about expressing their love for the brand - so we put authentic ratings and reviews at the heart of our communications. 

The result? A roarsome film for an iconic brand that drove growth of its cult conditioning treatment.